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Top CTV Trends for 2024 and the Industries Benefiting Most
As consumers continue to move away from traditional TV in favor of smart TVs and streaming devices, advertisers are following suit, turning to connected TV
The Value of Over-the-Top (OTT) Advertising for Car Dealerships
Over-the-top advertising for car dealerships, also known as OTT ads, gives advertisers a better way to reach people who are in the market for a
Industries with Highest CTV Investment for 2024
With the growing shift from traditional TV to streaming platforms, certain industries are increasing their investments in connected TV (CTV) in 2024. Industries such as
CTV Advertising in Automotive
As people continue to switch from traditional TV to smart TVs and streaming devices, car companies are following suit, using connected TV (CTV) advertising campaigns
Top Industries Where Video Marketing Is Taking Off
Video marketing is quickly growing in popularity for businesses across many industries. People tend to prefer video content over still text, and industries are finding
Advertising on Hulu
Hulu ads give advertisers the flexibility of digital advertising mixed with the engagement of traditional TV, making them a great option for a wide variety
What is OTT Programmatic Advertising?
OTT programmatic advertising mixes the benefits of over-the-top content delivery with programmatic ad buying, allowing advertisers to reach their target audiences in more effective ways.
What Is Programmatic Buying?
Programmatic media buying is changing the way advertisers buy ad slots, making the process accessible even for people without a media buying background. For beginners,
Programmatic Media Buying for Beginners
The world of advertising has evolved over the years, and marketers now have powerful tools like programmatic media buying that can improve how they buy
OTT Audience Targeting
OTT ads, or over-the-top ads, allow advertisers to target highly specific audiences using the data that’s collected by the platforms. In this article, we’ll cover
Streaming TV Ads
Streaming TV ads mix traditional TV advertising with the flexibility of digital advertising, making them an effective tool for brands of all kinds. In this
Connected TV Advertising
CVT video advertising is a type of marketing that uses smart TVs (televisions that can connect to the internet) to deliver ads to specific audiences.
Using Video Advertising to Reach a Broader Audience
Digital video advertising allows brands to reach a broad audience across a wide range of platforms like social media, streaming services, and mobile apps. We
What is AVOD vs. SVOD vs. TVOD?
Ad-supported video on demand (AVOD), subscription video on demand (SVOD), and transactional video on demand (TVOD) are three different types of video platforms that deliver
Using DSP Audio to Reach Your Audience
DSP audio advertising, or demand-side audio advertising, is becoming more popular as businesses look for new ways to reach consumers. Here, we’ll cover what DSP
Targeted CTV Advertising
Targeted CTV advertising combines traditional TV formats with the data-driven capabilities of digital advertising. In this article, we’ll explain what CTV advertising is, give examples
Using a Demand-Side Platform to Reach a Better Audience
Demand-side platforms (DSPs) are a type of software that allows users to buy more targeted, data-driven digital ads. This helps advertisers maximize their ad spend
