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Video marketing is quickly growing in popularity for businesses across many industries. People tend to prefer video content over still text, and industries are finding new ways to use trends such as live streams and short-form videos to show off their products, build brand awareness, and tell stories.
In this article, we’ll discuss what video marketing is, break down the most popular video marketing industries, explore why automotive video marketing is so popular, and review some of the latest video marketing trends.
What Is Video Marketing?
Video marketing is a strategy that uses videos to market a product or service. It involves creating videos to entertain or inspire people online. Video marketing can be used on websites, social media, YouTube, email, and more to increase brand awareness and sales. Common forms of video marketing include explainer videos, product demos, customer testimonials, live streams, and educational clips.
Video Marketing Industries
Video marketing is used by a wide range of industries to engage their audiences and drive sales. Retail and e-commerce brands use videos to show their products through demonstrations or unboxing, which can build excitement in their audiences. Real estate agents use video tours of properties to attract buyers online. Healthcare providers can create educational videos or use patient testimonials to share information with new patients. The automotive industry in particular has emerged as one of the biggest adopters of video marketing, and they use video marketing trends to share virtual test drives and highlight vehicle features. In short, there are many video marketing industries, and companies of all shapes and sizes can take advantage of this form of promotion.
Why Automotive Video Marketing Is So Popular
The automotive industry is increasingly turning to video marketing to reach car buyers, and there are many reasons why. According to PR Newswire, 75 percent of car buyers would prefer to purchase a new car with a mix of digital and in-person elements, and 72 percent of auto buyers reported that they were influenced by digital video during the car-buying process. Those are significant numbers, and the auto industry has taken note.
Automotive video marketing is on the rise, with nearly all auto dealers (87 percent) saying that video marketing has positively impacted at least one area of their business. Here, we break down a few of the reasons why automotive video marketing has become such a popular form of advertising.
Targeted Advertising
Video marketing allows dealerships to target specific audiences using data provided by different video marketing platforms. This includes demographics like age, income, and even interest in luxury or eco-friendly vehicles. Instead of showing non targeted ads to a wide number of people, which can lead to a lot of money spent for little return, dealerships can serve ads that are tailored to viewers who are thinking about buying a car right now.
Interactive Ads
Shoppable video ads allow viewers to take action right then and there by customizing their vehicle, exploring features, scheduling test drives, and more. Consumers can also explore vehicles in-depth without leaving their homes, which is a feature dealerships have been taking advantage of.
Better Storytelling with Video
Videos give brands the chance to tell longer, more engaging stories, especially when compared to still ads. Storytelling gives automakers more freedom to show off their vehicle technology and design, which can attract buyers. They can also demonstrate vehicle walkthroughs and share customer testimonials.
Video Marketing Trends
Video marketing industries are taking advantage of trends to attract customers in new ways. Here, we break down some of the video marketing trends we’ve seen emerge this year.
Short-Form Videos
Platforms like TikTok, Instagram Reels, and YouTube Shorts have popularized bite-sized video content, usually between three to twenty seconds in length. These short, impactful videos grab attention quickly and are highly shareable, making them great for brands who want to reach a broad audience.
Live Streaming
Live video continues to grow, and businesses are using it for product launches, behind-the-scenes content, and Q&A sessions.
User-Generated Content
Consumers trust content created by other users more than branded content. Brands encourage their customers to create videos with their products, helping to build trust.
Shoppable Videos
Videos with the ability to click through to a shoppable link allow people to make purchases directly from the video. This trend is especially prominent in e-commerce and fashion.
Local Campaigns
Companies are running more regional ads that feature localized offers, promotions, or incentives to visit their stores. Video ads allow companies to target specific geographic areas, helping them connect with people who live nearby.
Interactive Videos
Interactive videos allow viewers to choose different paths or click on interactive elements. These types of ads keep viewers engaged for longer and help brands personalize their videos.
Personalized Video Marketing
With advancements in AI, brands can now create personalized videos that are tailored to a person’s specific preferences, which can improve relevance and boost conversion rates.
Partner with Influencers
One of the emerging video marketing trends we’re seeing is that companies are partnering with influencers to create branded content that can be distributed across social media. Influencers can share their experiences with a product, showing it to their audience in an authentic way. Influencer-driven content tends to feel more organic, which can build trust for people who like to see others share their experiences.
Vertical Videos
Since most people browse social media on their phones, vertical videos are more popular, particularly on platforms like Instagram, Snapchat, and TikTok where people typically scroll in portrait mode.
Silent Videos with Captions
Since many users watch videos without sound (especially on social media), adding captions has become crucial. This increases engagement even when sound isn’t available.
Learn More About Video Marketing Industries with CTV Blueprint
As people continue to show a preference for video over still ads, video marketing will continue to rise in popularity across many industries, giving brands new strategies to reach wider audiences. To learn more about what video marketing is and how your business can use it to grow, contact CTV Blueprint today.
