CVT video advertising is a type of marketing that uses smart TVs (televisions that can connect to the internet) to deliver ads to specific audiences. Connected TV ad platforms give advertisers detailed analytics on their viewers, making it a powerful tool for anyone looking to engage their audience more effectively.

In this article, we’ll explain what CVT video advertising is, discuss the advantages of connected TV advertising, and go over how you can get started with TV ads today. 

What Is CVT Video Advertising? 

CVT video advertising refers to ads shown on TVs that are connected to the internet. These TVs, which include things like smart TVs and gaming consoles, can stream shows and movies from various online sources like Netflix, Hulu, Amazon Prime Video, and YouTube, as well as other apps. When a marketer chooses to run connected TV ads, they can target audiences based on specific data related to their demographics, locations, interests, and more. This means that ads can be shown to the most relevant viewers. Similarly, as viewers move away from traditional cable TV in favor of streaming services, CVT advertising allows marketers to reach an audience that is increasingly consuming content through connected TVs.

What Are the Advantages of Connected TV Advertising?

Connected TV advertising gives marketers several advantages that make it a great option, especially for those who want to reach a more niche audience. 

Targeted Advertising

One of the main benefits of connected TV ads is that they can be highly targeted based on viewer data, which is provided either by streaming services or by third-party sources. Advertisers can segment audiences by specific demographics, interests, geographic locations, and even viewing behaviors, making sure their ads are shown only to relevant audiences.

High Engagement

CTV viewers are typically more engaged since they choose when to watch their movies and shows, as well as what specific content they want to watch. This leads to better overall ad performance compared to traditional TV advertising.

Premium Content 

CTV ads are often shown alongside high-quality content like popular TV shows, movies, and exclusive series. When you show your brand’s ads next to popular videos, it can enhance the perceived value of the brand by association.

Cross-Device Reach

CTV ads can be part of a broad cross-device campaign that reaches viewers across multiple screens including smartphones, tablets, and computers. 

Advanced Metrics and Analytics

CTV advertising platforms like Netflix give their advertisers detailed analytics on things like viewer impressions, completion rates, and engagement metrics. These insights allow advertisers to measure how effective their campaigns are and to make changes in real time if something is not working.

Less Ad Skipping

Many CTV platforms come with limited ad-skipping options, which means that viewers will watch the entire ad. 

Cost Efficiency

With programmatic buying and real-time bidding, CTV advertising can be more cost-effective. Advertisers only pay for the impressions that matter most to them.

Creative Flexibility

CTV platforms support a variety of ad formats including pre-roll, mid-roll, post-roll, interactive ads, and overlay ads. This allows advertisers to choose the best format for their campaign.

Better Viewer Experience

One of the benefits of advertising for connected TVs is that the ads can be more relevant and personalized, which often results in higher engagement, better click through rates, and ultimately more sales.

Real-Time Optimization

The digital nature of CTV ads allows for ad campaigns to be tweaked in real time. Advertisers can quickly adjust targeting, creative assets, or bidding strategies based on performance data, which can improve the overall success of a campaign.

How to Get Started Advertising for Connected TVs

To get started with advertising for connected TVs, you’ll need to first familiarize yourself with each streaming platform, as well as how ads can be integrated into the content. You’ll also want to set out some clear objectives for your campaign such as increasing brand awareness, driving website traffic, or boosting sales. 

Before running ads, it’s important to set a realistic budget that considers factors like ad costs and how targeted you think your audience will be. If you can target a more precise market, you’ll likely have to spend less money to achieve the same result than if you throw the net wider and serve your ads to a larger (but possibly less relevant) audience. It should be noted that not all goods and services have an easily identifiable target audience, and even if they do, these audiences might not be available for targeting due to privacy regulations. In either case, you can use your ad metrics to measure impressions, view-through rates, engagement rates, and conversions, and use this data to adjust your campaigns. 

If you’re new to CTV ads, you may want to consider partnering with a CVT advertising agency. They can give you access to programmatic buying tools and help you optimize your ad placements in real time. They can also guide you on how to improve your campaigns, making adjustments to targeting criteria, creative assets, and bidding strategies as needed. 

Are There Any Downsides to Connected TV Ads?

The downsides for connected TV ads are minimal, especially when compared to traditional advertising methods. However, some first-time users may find it complicated to get started with CTV ads, especially if they’ve never advertised on these platforms before. Additionally, measuring the effectiveness of CTV ads and figuring out conversions can be complex. Unlike digital ads with clear click-through paths, CTV ads often require cross-device tracking to connect viewership to actions like website visits or purchases.

On the creative side, producing high-quality CTV ads that meet platform specifications can also require certain skills or resources. To avoid some of these pitfalls, it may be a good idea to consult with a CVT advertising agency that can help guide you through the initial setup. 

Learn More About TV Ads with CVT Blueprint

CTV advertising gives marketers the ability to target narrow audiences with high engagement, making it an effective way to reach people across multiple devices. At CVT Blueprint, we believe there are many advantages of connected TV advertising. To learn more about TV ads with CVT Blueprint, contact us today.