Digital video advertising allows brands to reach a broad audience across a wide range of platforms like social media, streaming services, and mobile apps. We are here to help you understand the benefits of using video advertising, how digital video advertising can increase both visibility and engagement, and why this type of marketing is the future of advertising.
What Is Video Advertising?
Video advertising is a type of marketing that uses video to promote products, services, or brands online. Because video advertising involves both visual and audio elements, it’s a great way to capture viewers’ attention, convey more complex messages, and evoke an emotional response.
Video ads can be shared on platforms like social media, streaming services, websites, and mobile apps, meaning businesses that use video advertising can reach a broad audience. When designing video ads, marketers have a long list of formats to choose from, from short, interactive ads to longer, story-driven content. Because video ads are dynamic, they can capture people’s attention while delivering memorable messages and, ultimately, driving both brand awareness and conversions.
Can Anyone Create Video Ads?
Yes, anyone can create video ads. Thanks to modern tools, it’s becoming easier and easier for the average person to create compelling, high-quality videos. Many online platforms like Canva, Animoto, and Biteable offer user-friendly templates and drag-and-drop interfaces for creating video ads, which are especially useful for businesses with limited budgets, or for those who don’t have professional production skills.
Similarly, social media platforms like Facebook, Instagram, and TikTok now have built-in ad creation tools that guide users through the process of making video ads, including adding music and captions.
For those who want professional help, there are many freelancers who sell their video-production services online. Platforms like Upwork and Fiverr help connect businesses with creatives who can take over things like scripting, filming, and editing.
Benefits of Advertising with Video
Video ads are becoming more and more popular, and it’s no guessing why. These ads result in up to six times higher engagement rates, better brand awareness, and improved conversion rates. Here, we cover some of the benefits of advertising with video.
Higher Engagement Rates
Video content tends to capture viewer’s attention better than static images. The combination of moving visuals and sound allows advertisers to share messages quickly, leading to engagement rates that are six times higher on average than still images.
Enhanced Brand Awareness
Videos can be easily shared across social media platforms and can sometimes even go viral, which gives brands the opportunity to quickly increase their exposure. A well-crafted video ad can leave a lasting impression on viewers.
Improved Conversion Rates
Video ads allow brands to demonstrate their products or show testimonials from people who have had a good experience with their company. This type of content can persuade viewers to visit a website or make a purchase.
Creative Storytelling
Advertising with video gives brands dozens of storytelling options, meaning they can tailor their messages to connect with their audiences on a deeper level.
Better Audience Targeting
Video advertising platforms like YouTube, Facebook, and Instagram offer advertisers targeting options based on demographics, interests, behaviors, and viewing habits. This helps make sure that ads are shown to the most relevant audiences, which can improve returns.
Tips for Making Engaging Video Ads
In order to create engaging video ads, you’ll first want to outline your target audience and make sure you’re crafting your ad to speak directly to them. Start by brainstorming some story ideas for your ad, doing your best to capture viewers’ attention within the first few seconds. It’s important to use high-quality visuals and clear messaging to get your point across. Incorporate a call-to-action at the end of the ad to guide viewers on the next steps, whether it’s visiting your website or making a purchase. When possible, keep your videos short and to the point, as this will give you the best chance of getting your message across. Lastly, always include captions so that people can know what the ad is saying, even when their devices are muted.
Optimizing Video Ads for Mobile Devices
More and more, people are consuming content on smartphones and tablets. In fact, up to 70 percent of people watch videos on their smartphones. If you want your video ad to succeed, it’s important to optimize for mobile devices.
When people are scrolling their phones, they typically have a short attention span. Start by keeping your video ad short and to the point, ideally under 15 seconds. Use vertical or square formats, which are better for phones and tablets than horizontal videos. Make sure your video is clear, and use large, bold text to stand out on smaller screens.
Since many mobile users watch videos without sound, you should add captions to make sure they’re not missing your message. Finally, include a clear call-to-action that’s easy to interact with on a touch screen, and that tells viewers what to do next.
The Future of Advertising
The future of advertising will be increasingly centered around video. As high-speed internet and time spent on smartphones continue to increase, video content is quickly becoming the main way to engage with audiences.
Interactive, shoppable videos are changing the way consumers interact with ads, allowing them to engage directly with products and services within the video itself. The rise of artificial intelligence will continue to create even more targeted video advertising, which means each video can be a better and better fit for a viewer’s preferences. This includes viewer beliefs. Sustainability and ethical considerations will play a larger role in advertising as consumers increasingly choose brands that align with their values.
Virtual reality and augmented reality are two additional video-related fields that will have a role in the future of advertising. These give people immersive experiences, and brands who advertise using these devices can give their viewers an even better storytelling experience. Finally, the integration of video ads into streaming platforms will continue to grow, allowing advertisers to reach more engaged audiences.
Learn More about Digital Video Advertising with CTV Blueprint
Video advertising is an engaging way to advertise that can change the way people understand and interact with brands. At CVT Blueprint, we believe video advertising will only become more popular with time. To learn more about digital video advertising with CVT Blueprint, contact us today.