CTV Blueprint navigates the complexities of the streaming campaigns with a commitment to providing our advertisers with a better programming, better reporting and superior return their advertising investment.
CTV Blueprint navigates the complexities of the streaming campaigns with a commitment to providing our advertisers with a better programming, better reporting and superior return their advertising investment.
In navigating the competitive advertising landscape of streaming TV, CTV Blueprint utilizing a “multi demand side platform strategy.” That means that we buy multi seats on DSPs in order to secure the best positions and programming for our clients.
Out targeted advertising, underscore the company’s understanding of the evolving preferences and expectations of our customer base.
Additionally, a digital experience to keep an eye on campaign structure, co-op compliance, market trends, and emerging technologies positions CTV Blueprint at the forefront of the industry, ready to adapt and innovate in response to the ever-changing demands of the digital entertainment ecosystem.
As the company continues to push boundaries of return on investment (ROI), return on ad spend (ROAS) and in store technologies.
We optimize our campaigns with a Channel first strategy. Meaning out of the 1,000+ streaming channels that exist. CTV Blueprint will only serve ads on about 50 of those channels.
By starting your campaign optimization with only 50 selectable channels. CTV Blueprint sees far better consumer engagement, brand recognition and view rates due to the high quality of programming we run your ads on.
Once we optimize your campaign on a channel first strategy. We track ROI and ROAS at the channel level with both website visits and in store visits. This allows CTV Blueprint to understand which channels are producing the best ROI.
We optimize our campaigns with a Channel first strategy, and then CTV Blueprint works with our clients to provide zip code targeting data. We never use radius, PMA, or any other geographic targeting.
Zip code targeting allows advertisers to be more precise in reaching their desired audience. It enables them to focus on specific geographic areas, ensuring that their ads are shown to the most relevant and potentially interested viewers.
Every zip code we target is labeled as a Primary Marketing Area or Conquest Zip code. We then break down the percentage of impressions served based either being a PMA or Conquest zip code.
CTV Blueprint has the ability to serve our clients ads both using 1st Party and 3rd Party Data. However with all of our campaigns, we only serve audiences within the channels and zip codes that we optimize for.
The separation of first-party audience data management from DSPs to DMPs is a strategic decision based on privacy, compliance, data integration, segmentation capabilities, and the overall campaign planning process. The process adds an extreme amount of value, but also cost as well.
Remember that while third-party audiences can enhance targeting capabilities, a holistic approach to data management and audience engagement is essential for sustained and positive ROI. Regularly review and adapt your strategy based on the evolving landscape of data and marketing technologies.
CTV Blueprint provides all clients our real time reporting via our Business Intelligence Platform. You can see a sample of our realtime reporting HERE
Using DOMO and an ETL to extract, transfer and learn our multiple DSP reports. We are able to combine all reporting into one easy to understand report.
We show transparent reporting for each channel and zip code all the way down to CPM, Impression and household. It allows are customers to see a 360 degree view of our streaming tv campaigns.
In a saturated marketing of streaming tv adversing, our commitment to transparency and understanding the market will ensure your adverting dollars are effectively spent.
There is no other provider of streaming tv ad services that provides channel, zip code and program level reporting in real time.
By securing only top DSP seats, we are able to serve our clients ads on premium programming and channels.
Tracking both website and in store visits allow our customers to have channel and zip code level data to make better and more informed decisions.
Our model will be the norm in the next 5 years as more ad dollars flow into Streaming TV
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