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Hulu ads give advertisers the flexibility of digital advertising mixed with the engagement of traditional TV, making them a great option for a wide variety of brands. In this article, we’ll discuss how Hulu ads work, how much Hulu costs to advertise, and what the benefits are of running ads on Hulu.
How Does Hulu Work?
Hulu is a streaming service that gives its subscribers access to television shows, movies, original content, and live TV channels. It has its own interface, which offers recommendations based on a person’s viewing history as well as new content, and people can click through the main navigation page to see movies, live TV, and saved videos.
Hulu offers four main subscription plans that come either with or without ads.
How Are Hulu Commercials Shown?
For people who have one of the ad-supported plans, Hulu commercials are shown during breaks in TV shows and movies, similar to traditional TV. These ads can appear before the content starts, during the content, or after the content ends.
Hulu’s commercials are typically shorter and less frequent than traditional TV ads since their aim is to reduce disruption while still giving advertisers enough exposure.
How Does Hulu Advertising Work?
Advertisers who choose to run Hulu commercials can pick from various ad formats, including pre-roll, mid-roll, and post-roll spots. They can also target their ads based on data like a viewer’s age, gender, and interests, which is collected from Hulu’s platform as well as from third-party data sources.
Hulu’s ad-supported plans are designed to show enough ads without overwhelming viewers, and they offer a good balance between content and commercials. Hulu also gives advertisers detailed analytics on how their ads are performing in order to help them improve their campaigns and increase their returns.
How Much Does Advertising on Hulu Cost?
Hulu’s self-serve ad manager requires a minimum spend of $500 per campaign. This limit is designed to include smaller businesses that are new to Hulu advertising and may not have a large budget.
From there, the cost of Hulu commercials will vary depending on the type of ad being shown and the targeting options an advertiser chooses. Generally speaking, the average cost of a 15 to 30 second Hulu video ad is between $10 and $40 per thousand impressions. These costs can go up for ads placed in more visible areas or during specific content like Hulu Originals.
What Are the Benefits of Advertising on Hulu?
Hulu advertising is available to most businesses and is a great option for those who want to reach a targeted audience. Here, we cover some of the benefits of advertising on Hulu.
Broad Audience
Hulu is known to have a large and diverse subscriber base, which gives advertisers access to millions of viewers across various demographics.
Targeted Audience
One of the main benefits of Hulu ads is that they can target viewers based on data collected both from Hulu and also by third-party sources. Advertisers can segment audiences using their demographics, interests, locations, and even viewing behaviors, making sure their ads are shown only to relevant audiences.
Limited Commercials
Compared to other platforms, Hulu generally features fewer commercials, which means less ad clutter and a higher likelihood that viewers will remember the ads they see.
High Engagement
Hulu viewers are typically more engaged since they’ve chosen to sit down and watch a movie or show. This leads to better overall ad performance compared to traditional TV advertising.
Flexible Budget Options
With Hulu, advertisers can scale their campaigns based on budget, from small-scale tests to large, multi-channel strategies.
Advanced Analytics
Hulu gives their advertisers detailed analytics on viewer impressions, video ad completion rates, and more. These insights allow advertisers to measure how effective their campaigns are and to make changes quickly if something isn’t working.
Creative Flexibility
Hulu supports many ad formats including pre-roll, mid-roll, post-roll, interactive ads, and overlay ads.
Should You Hire a Hulu Ad Manager?
Hulu ad managers have experience creating and optimizing campaigns on Hulu. They stay updated on the latest trends in streaming advertising and understand Hulu’s features, ad formats, and best practices. They can also help you set up targeting options to reach your desired audience, using demographics and location to pinpoint viewers in your areas.
You may consider hiring a Hulu ad manager if you’re new to Hulu commercials or if you don’t have the time or desire to learn how to manage ads yourself. Hulu ad managers understand Hulu’s advertising platform, and they’ll get your campaigns set up correctly from the start. Ad managers also have access to advanced tools that can improve the overall performance of your campaigns. Furthermore, having an ads manager means you won’t have to worry about continuously monitoring your campaigns to improve their performance since it will be your manager’s job to make sure your ads are seen by the right people at the right time.
For businesses looking to maximize their budget on Hulu, hiring an experienced ad manager can be a great choice.
Learn More About Hulu Commercials with CVT Blueprint
There are many advantages to running Hulu commercials, from detailed targeting abilities to engaged viewership, to creative flexibility. To learn more about running engaging Hulu ads with CVT Blueprint, contact us today.