Streaming TV

CTV Blueprint Case Study: Driving Success for SUBARU STORE in Boise

The landscape of television has undergone a seismic shift in recent years, with the rise of streaming services revolutionizing the way we consume content.

Client Overview

SUBARU STORE, a leading automotive dealership in Boise, ID, sought to elevate its brand visibility and drive customer engagement within the local market. With a modest budget of $2,500, SUBARU STORE aimed to leverage innovative advertising solutions to achieve impactful results.

Campaign Objectives

Campaign Details

CTV Blueprint Strategy

CTV Blueprint crafted a tailored campaign strategy focused on leveraging Connected TV (CTV) advertising to effectively reach and engage SUBARU STORE’s target audience in Boise.

Key Metrics

  • CPM (Cost Per Mille): $27.63
  • Total Impressions: 119,290
  • Matched Website Visits: 551
  • Impressions on Set Top TV: 88%
  • Top Five Channels:
    1. Hulu
    2. Idaho News KTVB
    3. Roku
    4. Fox News

Results and Analysis

CTV Blueprint’s strategic approach delivered compelling results, exceeding SUBARU STORE’s expectations:

In Conclusion

CTV Blueprint’s collaboration with SUBARU STORE underscores the effectiveness of strategic CTV advertising in achieving campaign objectives within budgetary constraints. By delivering high-quality impressions, driving website traffic, and optimizing cost efficiency, CTV Blueprint helped SUBARU STORE elevate its brand presence and foster customer engagement in the competitive automotive landscape of Boise, ID. The successful campaign highlights the significance of leveraging innovative advertising solutions to reach and resonate with target audiences, driving meaningful outcomes for businesses striving to thrive in today’s digital marketplace.

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