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Streaming TV
CTV Blueprint Case Study: Driving Success for SUBARU STORE in Boise
The landscape of television has undergone a seismic shift in recent years, with the rise of streaming services revolutionizing the way we consume content.
Client Overview
SUBARU STORE, a leading automotive dealership in Boise, ID, sought to elevate its brand visibility and drive customer engagement within the local market. With a modest budget of $2,500, SUBARU STORE aimed to leverage innovative advertising solutions to achieve impactful results.
Campaign Objectives
- Enhance brand recognition and visibility in the Boise area
- Increase website traffic and drive online engagement
- Maximize advertising impact within a limited budget
Campaign Details
- Client: SUBARU STORE
- Location: Boise, ID
- Budget: $2,500
CTV Blueprint Strategy
CTV Blueprint crafted a tailored campaign strategy focused on leveraging Connected TV (CTV) advertising to effectively reach and engage SUBARU STORE’s target audience in Boise.
Key Metrics
- CPM (Cost Per Mille): $27.63
- Total Impressions: 119,290
- Matched Website Visits: 551
- Impressions on Set Top TV: 88%
- Top Five Channels:
- Hulu
- Idaho News KTVB
- Roku
- Fox News
Results and Analysis
CTV Blueprint’s strategic approach delivered compelling results, exceeding SUBARU STORE’s expectations:
- Cost Efficiency: Despite the modest budget of $2,500, CTV Blueprint achieved a competitive CPM of $27.63, ensuring efficient allocation of resources and maximizing advertising impact.
- High-Quality Impressions: The campaign generated a total of 119,290 impressions, effectively increasing SUBARU STORE's brand visibility and awareness among the local audience in Boise.
- Website Traffic: SUBARU STORE experienced 551 matched website visits, indicating a strong correlation between ad exposure and online engagement, driving potential customers to explore further.
- Set Top TV Reach: An impressive 88% of the campaign's impressions were served on Set Top TV devices, demonstrating effective targeting on premium platforms to reach desired audiences.
- Channel Performance: Key channels such as Hulu, Idaho News KTVB, Roku, and Fox News played a pivotal role in amplifying SUBARU STORE's message and capturing the attention of the target audience in Boise.
In Conclusion
CTV Blueprint’s collaboration with SUBARU STORE underscores the effectiveness of strategic CTV advertising in achieving campaign objectives within budgetary constraints. By delivering high-quality impressions, driving website traffic, and optimizing cost efficiency, CTV Blueprint helped SUBARU STORE elevate its brand presence and foster customer engagement in the competitive automotive landscape of Boise, ID. The successful campaign highlights the significance of leveraging innovative advertising solutions to reach and resonate with target audiences, driving meaningful outcomes for businesses striving to thrive in today’s digital marketplace.
