Streaming TV

CTV Blueprint Case Study: Accelerating Growth for BMW STORE in St. Louis

The landscape of television has undergone a seismic shift in recent years, with the rise of streaming services revolutionizing the way we consume content.

Client Overview

BMW STORE, a premier automotive dealership in St. Louis, MO, aimed to bolster its brand presence and drive customer engagement. With a budget of $5,250, BMW STORE sought to leverage innovative advertising solutions to reach its target audience effectively.

Campaign Objectives

Campaign Details

CTV Blueprint Strategy

CTV Blueprint developed a strategic campaign tailored to BMW STORE’s objectives, utilizing Connected TV (CTV) advertising to deliver personalized, engaging ads to the desired audience segments.

Key Metrics

  • CPM (Cost Per Mille): $28.84
  • Total Impressions: 199,970
  • Matched Website Visits: 211
  • Impressions on Set Top TV: 82%
  • Top Five Channels:
    1. Roku
    2. Hulu
    3. Amazon
    4. Pluto TV
    5. Netflix

Results and Analysis

CTV Blueprint’s strategic approach yielded significant results, driving impactful outcomes for BMW STORE:

In Conclusion

CTV Blueprint’s collaboration with BMW STORE exemplifies the impact of strategic CTV advertising in achieving campaign objectives within budgetary constraints. By delivering high-quality impressions, driving website traffic, and optimizing cost efficiency, CTV Blueprint helped BMW STORE enhance its brand presence and foster customer engagement in the competitive automotive landscape of St. Louis, MO. The successful campaign underscores the effectiveness of CTV advertising in reaching and resonating with target audiences, driving meaningful outcomes for businesses seeking to thrive in today’s digital era.

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