Streaming TV
CTV Blueprint Case Study: Accelerating Growth for BMW STORE in St. Louis
The landscape of television has undergone a seismic shift in recent years, with the rise of streaming services revolutionizing the way we consume content.
Client Overview
BMW STORE, a premier automotive dealership in St. Louis, MO, aimed to bolster its brand presence and drive customer engagement. With a budget of $5,250, BMW STORE sought to leverage innovative advertising solutions to reach its target audience effectively.

Campaign Objectives
- Increase brand awareness and visibility in the St. Louis market
- Drive traffic to BMW STORE's website
- Maximize advertising impact within a limited budget
Campaign Details
- Client: BMW STORE
- Location:St. Louis, MO
- Budget: $5,250
CTV Blueprint Strategy
CTV Blueprint developed a strategic campaign tailored to BMW STORE’s objectives, utilizing Connected TV (CTV) advertising to deliver personalized, engaging ads to the desired audience segments.
Key Metrics
- CPM (Cost Per Mille): $28.84
- Total Impressions: 199,970
- Matched Website Visits: 211
- Impressions on Set Top TV: 82%
- Top Five Channels:
- Roku
- Hulu
- Amazon
- Pluto TV
- Netflix
Results and Analysis
CTV Blueprint’s strategic approach yielded significant results, driving impactful outcomes for BMW STORE:
- Cost Efficiency: Despite a budget of $5,250, CTV Blueprint achieved a competitive CPM of $28.84, ensuring cost-effective exposure to the target audience.
- High-Quality Impressions: The campaign generated a total of 199,970 impressions, effectively increasing brand visibility and engagement among consumers in the St. Louis market.
- Website Traffic: BMW STORE experienced 211 matched website visits, indicating a strong connection between ad exposure and online engagement, ultimately driving potential customers to explore further.
- Set Top TV Reach: A notable 82% of the campaign's impressions were served on Set Top TV devices, demonstrating the effectiveness of targeting premium platforms to reach desired audiences.
- Channel Performance: The top five channels, including Roku, Hulu, Amazon, Pluto TV, and Netflix, played a pivotal role in amplifying BMW STORE's message and capturing the attention of potential customers.
In Conclusion
CTV Blueprint’s collaboration with BMW STORE exemplifies the impact of strategic CTV advertising in achieving campaign objectives within budgetary constraints. By delivering high-quality impressions, driving website traffic, and optimizing cost efficiency, CTV Blueprint helped BMW STORE enhance its brand presence and foster customer engagement in the competitive automotive landscape of St. Louis, MO. The successful campaign underscores the effectiveness of CTV advertising in reaching and resonating with target audiences, driving meaningful outcomes for businesses seeking to thrive in today’s digital era.