Streaming TV

CTV Blueprint Case Study: Driving Results for TOYOTA DEALERSHIP in Santa Cruz, CA

The landscape of television has undergone a seismic shift in recent years, with the rise of streaming services revolutionizing the way we consume content.

Client Overview

Toyota, a leading automotive manufacturer, sought to promote its brand presence in Santa Cruz, CA. With a budget of $5,000, this Toyota Dealership aimed to reach their target audience effectively, maximizing their advertising impact within a limited budget.

Campaign Objectives

Campaign Details

CTV Blueprint Strategy

CTV Blueprint devised a comprehensive strategy tailored to Toyota’s objectives and budget constraints. Leveraging Connected TV (CTV) advertising, the team aimed to deliver targeted, engaging ads to the desired audience segments.

Key Metrics

  • CPM (Cost Per Mille): $25.35
  • Total Impressions: 206,840
  • Matched Website Visits: 301
  • Impressions on Set Top TV: 86%
  • Top Five Channels:
    1. Samsung TV
    2. Pluto TV
    3. Roku
    4. Amazon
    5. Hulu

Results and Analysis

CTV Blueprint’s strategic approach yielded impressive results, exceeding the client’s expectations:

In Conclusion

CTV Blueprint’s collaboration with Toyota exemplifies the power of strategic CTV advertising in achieving campaign objectives within budget constraints. By delivering high-quality impressions, driving website traffic, and optimizing cost efficiency, CTV Blueprint helped Toyota enhance its brand presence in the competitive automotive market of Santa Cruz, CA. The successful campaign underscores the effectiveness of CTV advertising in reaching and engaging target audiences in today’s digital landscape.

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