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Streaming TV
CTV Blueprint Case Study: Driving Results for TOYOTA DEALERSHIP in Santa Cruz, CA
The landscape of television has undergone a seismic shift in recent years, with the rise of streaming services revolutionizing the way we consume content.
Client Overview
Toyota, a leading automotive manufacturer, sought to promote its brand presence in Santa Cruz, CA. With a budget of $5,000, this Toyota Dealership aimed to reach their target audience effectively, maximizing their advertising impact within a limited budget.
Campaign Objectives
- Enhance brand visibility in the Santa Cruz area
- Drive traffic to Toyota's website
- Optimize cost efficiency while achieving high-quality impressions
Campaign Details
- Client: Toyota
- Location: Santa Cruz, CA
- Budget: $5,000
CTV Blueprint Strategy
CTV Blueprint devised a comprehensive strategy tailored to Toyota’s objectives and budget constraints. Leveraging Connected TV (CTV) advertising, the team aimed to deliver targeted, engaging ads to the desired audience segments.
Key Metrics
- CPM (Cost Per Mille): $25.35
- Total Impressions: 206,840
- Matched Website Visits: 301
- Impressions on Set Top TV: 86%
- Top Five Channels:
- Samsung TV
- Pluto TV
- Roku
- Amazon
- Hulu
Results and Analysis
CTV Blueprint’s strategic approach yielded impressive results, exceeding the client’s expectations:
- Cost Efficiency: Despite the modest budget of $5,000, CTV Blueprint delivered a competitive CPM of $25.35, ensuring that each impression was cost-effective
- High-Quality Impressions: With a total of 206,840 impressions, Toyota's ads reached a substantial audience in the Santa Cruz area, maximizing brand exposure.
- Website Traffic: The campaign successfully drove 301 matched website visits, indicating a strong correlation between ad exposure and online engagement.
- Set Top TV Reach: An impressive 86% of the campaign's impressions were served on Set Top TV devices, ensuring visibility on premium platforms.
- Channel Performance: The top five channels, including Samsung TV, Pluto TV, Roku, Amazon, and Hulu, played a pivotal role in amplifying Toyota's message to the target audience.
In Conclusion
CTV Blueprint’s collaboration with Toyota exemplifies the power of strategic CTV advertising in achieving campaign objectives within budget constraints. By delivering high-quality impressions, driving website traffic, and optimizing cost efficiency, CTV Blueprint helped Toyota enhance its brand presence in the competitive automotive market of Santa Cruz, CA. The successful campaign underscores the effectiveness of CTV advertising in reaching and engaging target audiences in today’s digital landscape.
